come aboard the reading promise: public transit campaign
graphic design, branding, art direction, illustrationrole
graphic design, concept development, project management, illustration
team
bri branco, art director
illkya acosta, graphic designer
olivia smith, graphic designer
roman white, content writer
steven sonntag, content director
heseung song, ceo
jenn krout, operations director
graphic design, concept development, project management, illustration
team
bri branco, art director
illkya acosta, graphic designer
olivia smith, graphic designer
roman white, content writer
steven sonntag, content director
heseung song, ceo
jenn krout, operations director
Come Aboard the Reading Promise is a collaborative project between SEPTA and Read by 4th, designed to engage families and caregivers amidst the hustle and bustle of city life. This initiative beautifies public transit and transforms daily commutes into fun and educational experiences, encouraging a love for reading and literacy among young children.
Come Aboard the Reading Promise is a public literacy initiative designed to engage parents and children with interactive reading activities during their commutes on Philadelphia’s transit system. Working closely with families, community leaders, and organizations like Read by 4th and the Free Library of Philadelphia, we developed a comprehensive campaign featuring over 150 multi-media placements citywide.
The campaign’s design included two complete subway station takeovers, 70 bus shelters, three dozen buses, and numerous subway and rail signs throughout the city, along with various family giveaway items. We also partnered with the French company Short Édition to install Short Story Dispensers at each subway station takeover, featuring stories submitted from the Philadelphia community and beyond. This effort successfully expanded access to literacy resources for Philadelphia families and secured additional support for local reading initiatives.
The campaign’s design included two complete subway station takeovers, 70 bus shelters, three dozen buses, and numerous subway and rail signs throughout the city, along with various family giveaway items. We also partnered with the French company Short Édition to install Short Story Dispensers at each subway station takeover, featuring stories submitted from the Philadelphia community and beyond. This effort successfully expanded access to literacy resources for Philadelphia families and secured additional support for local reading initiatives.
