heartsigh
branding, typography, ui design

role
art direction, concept, design, research








heartsigh... is a branding program for a fictional video channel. The channel features live performances, music videos, and spoken word across genres that exploit the higher state of emotion, passion, and inspiration.

Below are all the components pertaining to the brand including the wordmark, tagline, video assets, moodboard, display of the channel’s presence in the form of a website and mobile app.  











* (ill-🗝️-ah)