soft disco
branding, typography, art directionrole
art direction, concept, design, research, project management
team
stephie dobosh, creative director, soft disco
illkya acosta, visual consultant
emily gold, graphic designer
chris ursini, current graphic designer
art direction, concept, design, research, project management
team
stephie dobosh, creative director, soft disco
illkya acosta, visual consultant
emily gold, graphic designer
chris ursini, current graphic designer
![](https://freight.cargo.site/t/original/i/e6e1100d7c9b6c1983bca0f35a9253df59083cc4ac28939805e6d4c2eadc1e5f/SD_Purple.png)
Soft Disco is a hybrid creative agency conceived by multidiscipinary artist, Stephie Dobosh. It is known in the Philadelphia community just as its mission describes, to “experience more // immerse together”. Soft Disco experiences bring people of all colors, origins, expressions, and identities together to add to the notion of “the party is the medium” in whatever way one wishes to interpret it.
I was invited by Stephie Dobosh in February 2019, pre-pandemic to have a behind-the-scenes preview of what Soft Disco could be. Fast forward, the COVID lockdown of late March 2020 happened. With time on my hands, I accepted the request of co-directing Soft Disco’s first important brand piece— their logo— alongside graphic designer, Emily Gold.
I was a core part of the branding establishment for this agency. My undertaking as the visual consultant of this project was done as a pro bono effort. The brand since then has continued to evolve.
I was a core part of the branding establishment for this agency. My undertaking as the visual consultant of this project was done as a pro bono effort. The brand since then has continued to evolve.
![white on black version of simplified logo.](https://freight.cargo.site/t/original/i/cd38c12fe4a37f814b29c4d4dc298592a4f9101fe98c67c6ae83a727ce946282/SD_White-on-Black.png)
![black on white version of simplified logo.](https://freight.cargo.site/t/original/i/c4e062187be1304bdb12d6c65d45033fdd3d6165545a3b3ffffe3f239dac097d/SD_Black-on-White.png)
![color options for the logo.](https://freight.cargo.site/t/original/i/46c62a72d10ab7a5f6d48ca704e075e02e70d2aad063727b8bfa08f8eb82b6f0/SD_Blue-on-Blue.png)
![](https://freight.cargo.site/t/original/i/d5e5003119ecd5338c173c260118e4839839b704cd87b7f2831b303a5c2a4ea2/SD_Teal-on-Magenta.png)
![](https://freight.cargo.site/t/original/i/6fd57b536f3fe2b3ee4ef90d2bc0f0d50462bee45a2669bc02cdfd55e6fdc5a3/SD_Blue-On-Pink.png)
![](https://freight.cargo.site/t/original/i/e04c9dc8aff24db1d6d7313533726f5bc590ccbfcade2f8ac811635cd4717e2b/Screen-Shot-2022-01-18-at-12.23.58-AM.png)
Channeling Miami Vice vibes with its pastel colorways, to the use of a sophisticated, but edgy typeface, Stephie wanted this logo to be both a name to be known as something striking and different. It was to look modern, interesting, and sleek enough to be able to presented amongst various types of audiences, stakeholders, and clients.
Main logo typeface:
Zephyr by Leonhard Laupichler.
Main logo typeface:
Zephyr by Leonhard Laupichler.
![condensed word mark stylized by current designer, chris ursini.](https://freight.cargo.site/t/original/i/baeda865ec05ca8e2077cbd70c2763abdd9dc71c3b13b1f74382d8094c0011b4/Screen-Shot-2022-01-18-at-12.36.18-AM.png)
![house rules for soft disco's events.](https://freight.cargo.site/t/original/i/05477ff4fe180bea3f8f669309f733740331b685a96d205a8a8f9d0e0d52d59b/Screen-Shot-2022-01-18-at-12.35.52-AM.png)
![one of the first soft disco events launched in fall 2021.](https://freight.cargo.site/t/original/i/9be144868a6368711d011edd3edc94608979908eebb13dc21a4e0876dfd67499/FireShot-Capture-011---Soft-Disco-presents-Honcho-at-Warehouse-on-Watts--Pennsylvania---ra.co.png)
![examples of participating artists. (1/3)](https://freight.cargo.site/t/original/i/659b92aae8bd5fb22d461321d193a793b61c79806071c70f448343c84a7ec976/Screen-Shot-2022-01-18-at-1.12.36-AM.png)
![examples of participating artists. (2/3)](https://freight.cargo.site/t/original/i/149770773bc5db51ed43343c82f320462ed54034460061fe06859905692c38e9/Screen-Shot-2022-01-18-at-1.13.11-AM.png)
![examples of participating artists. (3/3)](https://freight.cargo.site/t/original/i/b35dc85ea1a18e6414c54e0fbeafa7915b8ebd7c19638bf5f8228507efe98743/Screen-Shot-2022-01-18-at-1.13.29-AM.png)
![photo by resident photographer, uv lucas. (1/2)](https://freight.cargo.site/t/original/i/fc4b799274ad505a77d152962e9ad1981cfa5eeb1f2de2ba13e1294c5b72dae1/softdisco-by-uvlucas-1.jpg)
![photo by resident photographer, uv lucas. (2/2)](https://freight.cargo.site/t/original/i/4edfd336627a43d9de2152bd12e4d86c5bbcc3dbab4306857071c4213847e3be/softdisco-by-uvlucas-2.jpg)