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the bitter woman

branding, identity, graphic design
role
concept & color research, illustrations, project management

team
illkya acosta
jeremy berkman

client
the bitter woman, atalie oliva & kateland mckenna





The Bitter Woman is an online platform to build community amongst women of all kinds. It promotes empowerment through catharsis of personal story-telling which encourages healing and vulnerability.

The Bitter Woman (TBW) is a safe space to discuss feminist topics and issues in all their complexity with heavy influences from the "Riot Grrl" movement. My design partner, Jeremy Berkman and I were tasked to create their logo for the launch of their website. 


The logo needed to be gutsy, yet possess a feminine feel with some edge.

Jeremy was primarily responsible for the typography research and selection, layouts, and technical details. I was in charge of art direction (color & illustrations) and project management.

I believe with both of our opposite, yet complimentary minds and approach, we achieved something great together that thrilled our awesome client.

We tried various color combinations, including a more traditional orange and red grapefruit color.
Ultimately, the softer pink and vibrant orange worked out— we even made this monochrome variation.

Jeremy and I both took feedback and inspiration from our client and individually worked on iterating some initial ideas for the logo. We digitized our sketches and at this point this is where we actually saw each other's work. We created our own finalized variations from which our client could choose a final for us to further refine— it was the bottom right one.

* (ill-🗝️-ah)