the bitter woman
branding, identity, graphic designrole
concept & color research, illustrations, project management
team
illkya acosta
jeremy berkman
client
the bitter woman, atalie oliva & kateland mckenna
concept & color research, illustrations, project management
team
illkya acosta
jeremy berkman
client
the bitter woman, atalie oliva & kateland mckenna
![](https://freight.cargo.site/t/original/i/d31bebbf162506079b094911319fca0c4be3f38988ae83a18f5d99249c2d719c/tbw-grunge-poster-2.png)
The Bitter Woman is an online platform to build community amongst women of all kinds. It promotes empowerment through catharsis of personal story-telling which encourages healing and vulnerability.
The Bitter Woman (TBW) is a safe space to discuss feminist topics and issues in all their complexity with heavy influences from the "Riot Grrl" movement. My design partner, Jeremy Berkman and I were tasked to create their logo for the launch of their website.
![](https://freight.cargo.site/t/original/i/dab15bd8f11a82fe47532fefbf3c42b9e02ce30f01359791ce8f8426228cd2e1/Instagram_Display_Post.jpg)
The logo needed to be gutsy, yet possess a feminine feel with some edge.
Jeremy was primarily responsible for the typography research and selection, layouts, and technical details. I was in charge of art direction (color & illustrations) and project management.
I believe with both of our opposite, yet complimentary minds and approach, we achieved something great together that thrilled our awesome client.
![](https://freight.cargo.site/t/original/i/141d4e3fe5bd00704dfe1102326798170c6779e1a8b872f4f5507114980e4848/TBWProcess-illkyaacosta-6.jpg)
![](https://freight.cargo.site/t/original/i/deb04ecfb50979fc96f99e6409e5068d8e44bd39199f34af9076f6e1fce50f1c/TBWProcess-illkyaacosta-7.jpg)
We tried various color combinations, including a more traditional orange and red grapefruit color.
Ultimately, the softer pink and vibrant orange worked out— we even made this monochrome variation.
![Jeremy and I both took feedback and inspiration from our client and individually worked on iterating some initial ideas for the logo.](https://freight.cargo.site/t/original/i/430b80066c2be25cc5cb04ade2d1e915cbde716a88c18e21f7fb4e80d17d4aeb/TBWProcess-illkyaacosta-2.jpg)
![We digitized our sketches and at this point this is where we actually saw each other's work.](https://freight.cargo.site/t/original/i/f6fffdc541f361cc0b9fb9cadb9c4a7126bc78ab8fc93e0aca32c5fcc6b15daa/TBWProcess-illkyaacosta-3.jpg)
![We created our own finalized variations from which our client could choose a final for us to further refine— it was the bottom right one.](https://freight.cargo.site/t/original/i/76270f0db396b7b5ed381826649ed7f8ba4f2819258e1b8739b5aa2167f50d07/TBWProcess-illkyaacosta-4.jpg)
![](https://freight.cargo.site/t/original/i/2384879b60de4268cded384246890c967862d25612ea9f5403e65933cf045868/TBWProcess-illkyaacosta-8.jpg)
![](https://freight.cargo.site/t/original/i/55fa0953475a344f5f9c757dcc79848743ee4dc25588f95326a0a6ea35588b24/tbw-poster-ad.png)
![](https://freight.cargo.site/t/original/i/c779caf1b1c934bfbb69f5a5eee4d2739ac4f084ed4f72b50d11b6734256cca4/tbw-woman-with-hat.jpg)
![](https://freight.cargo.site/t/original/i/87adeda9606b3f94014e073867ad16c920425570f4a6bd639171a56a1b781f31/TBW-Small-Monochrome.png)