the people’s budget: fy 25
graphic design, branding, art directionrole
art direction, concept development, project management
team
illkya acosta, designer-in-residence
phoebe bachman, lead artist
ricky yanas, project manager, photographer
art direction, concept development, project management
team
illkya acosta, designer-in-residence
phoebe bachman, lead artist
ricky yanas, project manager, photographer
The People's Budget project by Mural Arts Philadelphia engages the community in participatory budgeting, allowing residents to decide how part of the city's budget is spent. Through murals, forums, and workshops, this initiative promotes civic engagement, transparency, and ensures that public funds reflect the community's needs and desires.
As the Designer-in-Residence for The People's Budget Year 4 (Fiscal Year 2025), I was invited by Phoebe and Ricky to create a cohesive mini-brand for the project. I developed a vibrant and engaging identity using an asterisk motif to call attention.
This branding extended across digital and physical mediums, including social media posts, carousels, environmental signage, posters, informational flyers, a youth activity booklet, and name tags for participating artists. Our goal was to attract city dwellers' attention and familiarize them with the city's budgeting process.
This branding extended across digital and physical mediums, including social media posts, carousels, environmental signage, posters, informational flyers, a youth activity booklet, and name tags for participating artists. Our goal was to attract city dwellers' attention and familiarize them with the city's budgeting process.
